Car makers offer scrappage deals in race for new customers

Friday, September 8, 2017


Volkswagen Group, Renault, Kia and Toyota have all announced individual scrappage schemes in a bid to get customers out of older, more polluting cars.


Aimed at persuading UK customers to swap older, more polluting, car models for new ones, car companies will accept trade-ins from any brand registered before 2010.


Audi, Seat, Skoda Volkswagen, and Volkswagen Commercial Vehicles – all VW Group companies – have announced schemes targeting diesel-powered Euro 1 to Euro 4 vehicles.


Customers are being offered monetary incentives to switch to cleaner Euro 6 petrol or diesel, plug-in hybrid, or all-electric vehicles.


Kia and Renault are offering £2,000 off new models, for part-exchanged vehicles, all of which will be taken off the road.


Since not all cars traded in will be scrapped, Nissan is calling its scheme a “switch”. The firm is also offering a £2,000 incentive and encouraging customers to consider buying their all-electric Leaf model.


Volkswagen’s incentives are particularly impressive, with consumers being able to save as much as £10,000 off the price of a new e-Golf once the government’s plug-in vehicle grant has been taken into account.


Alison Jones, director of Volkswagen UK, said: “With this new Scrappage Upgrade scheme, there’s never been a better time to step up from an older diesel into one of our new, lower-emission range of Volkswagen.”


It follows VW’s “Dieselgate” scandal, in which 11 million vehicles worldwide were found to have cheated on emissions tests.


Renault’s scrappage scheme targets Euro 4 vehicles registered by December 31, 2009, with all traded-in vehicles being permanently removed from public roads.


The scheme offers customers the chance to benefit from savings of between £3,000 and £7,000, which includes a £2,000 scrappage allowance.


The scheme does not include any pure-electric vehicles such as the Zoe or the Twizy, and also doesn’t include the Twingo, and Koleos.


Car manufacturers have been under increasing political pressure, especially in Germany, to encourage consumers to buy less polluting cars.

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