Ford is the latest car company to launch an incentive for UK consumers to trade in cars over seven years old, by offering £2,000 off some new models.
The manufacturer is offering owners of older cars cash incentives to encourage them to trade in their more polluting vehicles.
Ford said all of the part-exchanged vehicles will be scrapped, having an immediate effect on air quality.
Campaigners said it was a step in the right direction but the government had to do more.
Where Ford’s scheme differs to the ones proposed by the German car manufacturers is that it encompasses both petrol and diesel cars - while the other schemes strictly focus on the latter.
Drivers have been encouraged to act quickly as the scheme is only running for a finite period of time.
To qualify for the scheme you must register a new car between September 1st and December 31st 2017.
Ford is offering drivers £2,000 off the price of a new car valued from over £12,000, but is offering motorists the chance to combine this deal with other offers and discounts they are offering.
Speaking on the BBC's Today programme, Andy Barratt, chairman and managing director of Ford of Britain, said its scrappage scheme "is part of a journey" to improve air quality.
"We have some pretty large incentives here, up to £7,000 if you have a commercial transit vehicle," he said.
"We're the only scheme open to commercials. It is part of a journey.
"Air quality is a much bigger debate and getting older vehicles off the road is part of that.
"New technology, such as plug-in hybrids etc, are all part of that longer journey we need to work together."
He denied it was simply a ploy to sell more cars.