US giant Amazon eyes the UK car market

Friday, June 16, 2017

 

The internet giant is said to be planning a move to sell cars in the UK following a trial in Italy. 

 

Amazon is said to be planning a move into the European car trade, with reports suggesting it will start selling cars online in the UK first. 

 

According to Bloomberg, the UK will be the first company to take the service mainstream, although Amazon has been doing this in Italy since last year, when car buyers have been able to spec-up Fiat 500, Panda and 500L models for delivery.

 

The cars are priced online and dropped off at a local dealership, though, seeing as you can’t really expect the postman to deliver a car, even if it is as small as the 500 and some assembly is required.

 

The company already trialled a similar scheme in Italy, where it partnered with Fiat Chrysler to sell the Fiat 500 and the Panda on its Italian website. Customers could spec and order their car via Amazon and the car would then be delivered to a nearby dealer. 

 

The programme was extended in March this year and now includes finance deals, too.

 

Amazon recently recruited Christoph Moeller, a motor industry expert at consultancy Oliver Wyman, to spearhead the new project. According to German car magazine Automobilwoche, Moeller is now in charge of working with European carmakers. 

 

With brands like BMW already having launched online retailers where customers can order and finance cars in just minutes, online retailing is only set to grow in the future.

 

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