Ed Sheeran has been putting up drive safely signs around Suffolk, after his latest song prompted a safety warning from a roads policing sergeant.
Castle On A Hill is the song in question which consists of the line: ‘Driving at 90 down those country lanes.’
This has caused him to spin the lyrics into a marketing strategy of his new album by posting warnings to people to drive safe as he thought it could be quite ‘funny.’
Speaking to BBC Suffolk, he said: “We have a marketing spend for this album and I wanted to do some sort of billboards in Suffolk.
“We thought it would be quite funny instead of having billboards saying the album is out, just having a blue sign that says ‘drive safe’.”
Whilst speaking to Richard Haugh on Mark Murphy’s Breakfast Show, the Framlingham singer/songwriter said that he would not change the lyric despite criticism it has attracted from police.
He said: “I am not encouraging speeding at all, I am just singing it in a song”, he told the BBC.
“Nobody goes on at Jimi Hendrix for saying 90 miles-per-hour is the speed I drive [in Crosstown Traffic] and he actually says miles-per-hour is the speed I drive.”
Castle on the Hill, described as a “love song for Suffolk”, was released in January and has remained towards the top of the charts since – being kept off the top spot by his other release, Shape of You.
Sgt Chris Harris, from Norfolk and Suffolk Roads Policing, posted a plea on Twitter for people to “slow down on Suffolk roads” in response to the song.
Sheeran said: “I don’t think it specifically says miles per hour. It could be kilometres per hour.”