North East safest drivers

Friday, January 22, 2016


The North East has the best drivers in Britain according to analysis of telematics.

Research from Direct Line DrivePlus – which provides feedback on driving behaviour – found that the North East had the highest proportion of safe drivers in Britain, followed by Scotland and the East of England. 

The North West finished the top four while the South West and South of England prop up the regions with the worst drivers.

The study looked at those with the highest scores on safety elements such as speed, smooth acceleration and braking and analysed which region had the greatest proportion of drivers in this group, in relation to the region’s driving population

Direct Line head of telematics Paul Felton said: “It’s great to see that drivers in the North East are looking after their cars, other road users and themselves.

“Telematics packages such as DrivePlus can help improve a motorist’s driving by providing regular feedback on driving habits whilst also raising driver awareness while they’re at the wheel. This also ensures that the driver is given a premium based on their own driving record when it’s time to renew their policy.”



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