Is an Apple Car on the Horizon?

Tuesday, April 26, 2016

 

It has been rumoured for quite some time now that Apple were to make their mark in the motor industry and due to recent events that rumour may prove to be fact sooner rather than later.

Mark Fields, the CEO of motor giant Ford, stated that he has a "working assumption" that a vehicle built by Apple is currently under development.

After it was revealed last week that Apple has hired the forma vice president of vehicle engineering and Aston Martin chief engineer, Chris Porritt, this lead many to believe that he will be working on Apple's car project known as Titan.

When speaking to the BBC, Mark Fields stated "there's a lot of traditional competitors that we have in our business who we know and respect. There's a lot of new non-traditional competitors, who are looking at the automotive space and looking at that addressable market saying 'Gee, can we get a piece of that?'".

The increase in competition has Mark Fields "staying focus" which is leading to a launch of a new Ford technology business in Palo Alto, working on "autonomous cars" that have the ability to drive automatically. Ford are teaming up with technology companies to discover how the "internet of things" changes the way consumers interact with their vehicles.

It has been heavily suggested that Google will also soon feature in the motor industry and when asked about a potential partnership with the internet giant, Fields stated:

"There'll be some things that we do on our own to be able to satisfy those customer needs that technology enables, and at other times we'll partner with others, and that's the reason we set up a big research and innovation centre in Palo Alto, because we want to collaborate with, and participate in, that environment". 

As expected Apple have kept a very low profile when it comes to the highly rumoured Apple Car, but rumours have been gathering for the past few months to give a strong indication that Apple will plant its seed in the automotive industry within the next few years.

 

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