Eight-out-of-ten drivers would not consider buying a car without a radio according to a survey.
Despite in-car technology, 82% of drivers in UK, France and Germany wanted a radio in their car with 784% always or mostly listening to it on every journey.
The survey claimed that 75% of all in-car listening is to the radio while 90% of drivers believed radio should always be free and “easy to listen to”.
When drivers were asked to nominate the one entertainment source they’d keep in their car above all others, it was overwhelmingly shown to be radio, chosen by 69%, with UK drivers feeling particularly strongly at 73%.
There were few differences across age, gender or car type, when looking at almost every aspect of in-car radio, including across the younger demographic of 20 – 29 years old where 78% of them would not consider buying a car without a radio - only 4% less than the average.
Across all three countries, 90% of respondents believed radio should always be free to use, with 65% of drivers not happy to pay for an app to access the radio in their car, and the Germans feeling most strongly at 71%.
The survey was carried out by Radioplayer, a non-profit partnership between the BBC, Global Radio, Bauer Radio and RadioCentre, and its managing director Michael Hill said: “We already know people love listening to radio in their cars – this research is a useful reminder to the motoring industry of radio’s enduring appeal amongst a host of new digital alternatives. Furthermore, it is evidence that the radio and motoring industry must work together to ensure we produce car radios that are simple and easy to use in the digital dashboards of the future.”