Government launches drink driving campaign

Wednesday, December 2, 2015

The government has launched its latest drink driving campaign in the run up to Christmas.

The campaign from THINK! targets those who do not recognise that even a small number of drinks before driving can be deadly with an ad warning that a second drink can double the chance of being in a fatal collision.

The campaign follows research from THINK! showing that while half the population (51%) would not consider consuming any alcoholic drinks before driving, 1-in-10 people would consider having two or more drinks before they get behind the wheel. This increases to 1-in-5 among men aged 18 to 34 (19%).

The figures also showed that 60% of people surveyed said that it is not okay to drink at all before driving. However, even though 93% of people don’t think it is right to drive after more than one drink, almost a fifth (18%) admit to having done so.

Liz Brooker, spokesperson for Road Safety GB, said: “The combined efforts to tackle those who choose to drink and drive have been successful over the years but some people still think of a drink driver as someone who drinks copious amounts and gets in the car.

“They don’t realise that they could be a drink driver too, by having a small amount to drink and taking to the road.”





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