The government has launched its latest drink driving campaign in the run up to Christmas.
The campaign from THINK! targets those who do not recognise that even a small number of drinks before driving can be deadly with an ad warning that a second drink can double the chance of being in a fatal collision.
The campaign follows research from THINK! showing that while half the population (51%) would not consider consuming any alcoholic drinks before driving, 1-in-10 people would consider having two or more drinks before they get behind the wheel. This increases to 1-in-5 among men aged 18 to 34 (19%).
The figures also showed that 60% of people surveyed said that it is not okay to drink at all before driving. However, even though 93% of people don’t think it is right to drive after more than one drink, almost a fifth (18%) admit to having done so.
Liz Brooker, spokesperson for Road Safety GB, said: “The combined efforts to tackle those who choose to drink and drive have been successful over the years but some people still think of a drink driver as someone who drinks copious amounts and gets in the car.
“They don’t realise that they could be a drink driver too, by having a small amount to drink and taking to the road.”