Škoda has hit the top in reliability according to a dependability study.
The inaugural JD Power 2015 UK Vehicle Dependability Study, which measures problems experienced during the past 12 months by original owners of vehicles in the United Kingdom after 12-36 months of ownership, found that Skoda ranked highest with 77 problem per 100 (PP100) cars while Kia came second at 83 PP100.
The overall average is 114 PP100 and Mercedes-Benz and Volvo, which ranks sixth (93 PP100), were the only premium brands to rank above industry average.
Mercedes-Benz has two models (E-Class and C-Class) that receive segment awards. Kia (cee’d), Suzuki (Alto), Nissan (Juke) and Honda (Jazz) each receive one award. While the Škoda nameplate does not receive any model-level awards, every Škoda model included in the study performs better than its segment average.
Five of the top 11 problems in the industry are related to technology in the audio/communication/entertainment/navigation (ACEN) category. The most often reported ACEN problem is with built-in Bluetooth mobile phone/device frequent pairing/connectivity issues.
“As we’ve seen in studies in the United States and other markets, owners want in-vehicle technology, and their expectations of advanced technology capabilities are growing,” said Axel Sprenger, senior director of European automotive operations at J.D. Power. “When they have a problem with the technology—and the definition of dependability is increasingly influenced by usability—vehicle owners are disappointed.”
That disappointment affects owner loyalty and advocacy. The study found that among those who report three or more problems, only 33% said they “definitely will” purchase the same brand next time, compared with 48% of owners who reported no problems.