UK drivers head online for warranty advice

Thursday, July 9, 2015

 

Over half of UK motorists check online for vehicle warranty advice according to a survey. 

Allianz Global Assistance UK found that 61% turn to the internet to research warranty and servicing options.

When asked to list the various places they would turn to for advice on buying a warranty package, 28% would ask friends or family for a recommendation and 29% would go the dealer from whom they bought their car. 

Allianz Global Assistance digital marketing manager Aurelie Honeysett said: “Interestingly, less than 4% of people we asked would look at newspaper and magazine adverts to find a warranty deal, with the overwhelming majority turning to the internet. It’s clear from our survey that online presence and digital marketing campaigns are key to reaching customers actively looking for a car warranty.”

 

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