The majority of car buyers aspire to own high-tech, low-emission electric vehicles to score social points over their neighbours and peers according to research.
Research from the industry and government-funded Go Ultra Low campaign found that UK drivers still want to 'keep up with the Joneses' with 67% of motorists wanting to be at the forefront of the ‘green motoring’.
Indeed, respondents with the surname Jones proved to be at the forefront of ‘green’ motoring, with 77% of the group identifying alternatively-fuelled vehicles as a purchase consideration with 88% of them saying that costs from 2p-per-mile made a compelling offer.
Three quarters of all motorists said that running costs were the biggest consideration when choosing their next car.
Head of Go Ultra Low Hetal Shah said: “Our research shows that, after purchase price, the top things motorists look for in a new car are affordable running costs, comfort, space and style. The huge variety of electric vehicles now on the market is changing motorists’ concept of desirability, with the majority of consumers surveyed aspiring to the new breed of quiet, refined, technology-packed plug-in vehicles.”