adiNEWS is a monthly magazine for driving instructors, delivering industry News, Reviews, CPD, Fleet, Road Safety and Driver Training Advice and Features to the Driving Instructor Industry straight to your door. To find out what’s going on inside adiNEWS this month, click here...
Mayday, mayday, mayday, I’ve just found out that I have been at the wheel of this vehicle of news and comment on all things ADI for ten years now – my oh my, doesn’t time fly. I remember the days when I was young and free of responsibilities with time on my side, no children and no worries. Now I have gained a grey hair for every day that’s passed and whilst the remaining hair is falling out even faster, days and nights blend into one (well the kids certainly don’t differentiate), I have more pages to fill and a never ending barrage of deadlines. Still, mustn’t grumble. The sun is shining (sometimes) and this magazine has become the most respected, independent and popular magazine for the industry.
May is that month where the haze of winter is burnt away by the warming sun, spring has sprung and nature is in full flourish. Life is the key word, and there is a positive wind that blows through the lengthening days and it can be easy to lose yourself in the warmth of its embrace. Let’s face it, we need something to cheer us along this rocky road, and what’s better than getting back to basics and enjoying the real life forces that made us, keep us and transport us to better places.
Mayday celebrates the ancient festival of the first spring planting, fertility and new life, though, with global warming as it is, I’m not sure this is quite so date specific any more. However, we should all use the reminder every once in a while to renew our enthusiasm for ‘love, life and prosperity’, even if dancing around a pole clasping bits of ribbon may be stretching it all a bit far.
The digital world of cyberspace is in its own way a new life force that continues to grow and develop, producing different flowers and fruits, some of which may die away, others that carry on growing, reproducing and evolving. This is a side of life that has been mastered with consummate ease by the younger generations who have been brought up with it. For them it is second nature, in fact it is an essential life force – it entertains them, helps them socialise and it educates them. It is sometimes difficult for us relative oldies to fully appreciate the importance of digital interactivity for young people, and just how every part of their lives are immersed in it.
However, if we want to engage with our pupils and potential pupils, we have to get to grips with everything keyboard and screen. We cannot put off the day or just play lip service, we need to dive in and swim with it, ensuring your website is up to scratch and competitive on the search engines, that it is interactive, entertaining and educational for our pupils, and that we are communicating through, and participating in, the social networks.
Spring has most definitely sprung in the world of information and technology, and the new season is approaching where we have to cultivate the binary seeds that have been sown. So in this month’s issue of adiNEWS, we are providing you with an IT booster through a series of features that aim to give you greater digital momentum and allow you to learn and enhance your modern language and communication skills, and upgrade to greater business success.
Like the world at large, our stock in trade does not change – we teach people how to drive. However, the vehicles that we use change and evolve just like everything else on this spinning orb. If we wish to continue to harvest the fruits of our work, we need to embrace and work with change, steering it in the direction that is best for us, our pupils and society at large.
Now where’s that pole, those ribbons, bows, bells and my silly hat for that matter...
May is that month where the haze of winter is burnt away by the warming sun, spring has sprung and nature is in full flourish. Life is the key word, and there is a positive wind that blows through the lengthening days and it can be easy to lose yourself in the warmth of its embrace. Let’s face it, we need something to cheer us along this rocky road, and what’s better than getting back to basics and enjoying the real life forces that made us, keep us and transport us to better places.
Mayday celebrates the ancient festival of the first spring planting, fertility and new life, though, with global warming as it is, I’m not sure this is quite so date specific any more. However, we should all use the reminder every once in a while to renew our enthusiasm for ‘love, life and prosperity’, even if dancing around a pole clasping bits of ribbon may be stretching it all a bit far.
The digital world of cyberspace is in its own way a new life force that continues to grow and develop, producing different flowers and fruits, some of which may die away, others that carry on growing, reproducing and evolving. This is a side of life that has been mastered with consummate ease by the younger generations who have been brought up with it. For them it is second nature, in fact it is an essential life force – it entertains them, helps them socialise and it educates them. It is sometimes difficult for us relative oldies to fully appreciate the importance of digital interactivity for young people, and just how every part of their lives are immersed in it.
However, if we want to engage with our pupils and potential pupils, we have to get to grips with everything keyboard and screen. We cannot put off the day or just play lip service, we need to dive in and swim with it, ensuring your website is up to scratch and competitive on the search engines, that it is interactive, entertaining and educational for our pupils, and that we are communicating through, and participating in, the social networks.
Spring has most definitely sprung in the world of information and technology, and the new season is approaching where we have to cultivate the binary seeds that have been sown. So in this month’s issue of adiNEWS, we are providing you with an IT booster through a series of features that aim to give you greater digital momentum and allow you to learn and enhance your modern language and communication skills, and upgrade to greater business success.
Like the world at large, our stock in trade does not change – we teach people how to drive. However, the vehicles that we use change and evolve just like everything else on this spinning orb. If we wish to continue to harvest the fruits of our work, we need to embrace and work with change, steering it in the direction that is best for us, our pupils and society at large.
Now where’s that pole, those ribbons, bows, bells and my silly hat for that matter...
